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Why Cotton Undies Are a Must-Have in India's Heat
If you've ever wondered about what could be the ideal fabric for your intimate wear pieces you've come to the right place! Today, we're...
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Where WE Stand
Conversations of featured women with our Founder, where they share their experiences about the body, society and sustainability.
Conversations of featured women with our Founder, where they share their experiences about the body, society, and organic sustainability.
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Our top 5 Gender-Affirming Intimate Wear
In a world that often seeks to confine individuals within narrow boxes of gender and identity, intimate wear that can affirm our true...
Trans Affirming Intimate Wear - A rare find
The words of Karyn Bello, the founder of Zhe - a lingerie business that creates underwear for trans people really resonate with us,...
Why Bralettes Triumph Over Regular Bras
Still need more convincing on why you should make the switch to bralettes today? Here are five compelling reasons why bralettes are...
Nautical X Nonsense Curry: A dive into the beach life with Jolynn Carneiro
A lifestyle designer with a penchant for all things sustainable and mindful, Jolynn Carneiro, or Nonsense Curry as she is fondly known on...
Celebrating Earth Day and beyond with @sustainably.mili 🌏 🌱
Plant stylist, regenerative gardener, 'Mommygrapher', slow-living enthusiast, Shweta Mukherjee, wears a lot of different hats. Known by a...
Strands of glitter and Sparkling Silvers
Our hair turning grey is one of the most beautiful natural processes there is; yet we have some in the society associating it with...
An Ode to Autumn with Shafaque Eqbal
Over the past few years, gender norms have been challenged by the gender-fluid fashion movement and unisex clothing, thereby also...
In conversation with Riju Banerjee
Riju Banerjee is a writer, teacher, sexual health educator, intersectional queer feminist and storyteller. We recently got a wonderful...
When, Why & Wear? The Story of Our Origin!
Every great story has a beginning, Princess Diana left her home to defend mortal humans as Wonder Woman, Carol Danvers survived and...
Why Wear it only to take it off?
We don’t know when the underwear norm was broken, but for a very long time, women all over the world were going commando! Today, on one...
In Conversation with Shreeya Khade of MyCurvesGotGlitter
In our quest to be inclusive and provide high quality products to beautiful women of all shapes and sizes, we set out to find the face of...
“Nobody said it would be easy. Nobody said it would be this hard”
(Never did I think a Coldplay song would perfectly describe my struggles with body-positivity.) “Emaa, what are those?” asked an aunty...
Matters more than size!
Winters are known for hot chocolate, woolly socks and snuggly sweaters! Yes! But for some, winter comes with harshness, giving way to...
Love Fiece, Love Self - in conversation with Ritu Mainty of Perthro Jewellery
This February - the month of Love, we partnered up with another unique and woman-driven brand, Perthro Jewellery, to co-create a capsule...
Solidarity & Intersectionality - What WE learnt from the quarantine!
Intersectionality is one of the core tenets of our brand and in this age of heightened individualization, one important lesson from the...
A Journey of Eco-Advocacy with Divya Nawale
Divya Nawale is an adventure-child ! As a kid, underwater shows were always her most favourite. Even though Divya is not a certified...
Pregnancy in the midst of a Pandemic
Mom-preneurs are extraordinary women who can clean a diaper, cook a meal, organize a party and run a business, all by themselves. Meet...
Damp Underwear - Part of bigger pedagogy of ‘Underwear Shaming’ in Indian society?
Recently, with the rising consciousness about menstrual health and hygiene for women, we have all come across the term – Period Shaming....
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