If you've ever wondered about what could be the ideal fabric for your intimate wear pieces you've come to the right place! Today, we're...

In a world that often seeks to confine individuals within narrow boxes of gender and identity, intimate wear that can affirm our true...

The words of Karyn Bello, the founder of Zhe - a lingerie business that creates underwear for trans people really resonate with us,...

Still need more convincing on why you should make the switch to bralettes today? Here are five compelling reasons why bralettes are...

A lifestyle designer with a penchant for all things sustainable and mindful, Jolynn Carneiro, or Nonsense Curry as she is fondly known on...

Plant stylist, regenerative gardener, 'Mommygrapher', slow-living enthusiast, Shweta Mukherjee, wears a lot of different hats. Known by a...

Our hair turning grey is one of the most beautiful natural processes there is; yet we have some in the society associating it with...

Over the past few years, gender norms have been challenged by the gender-fluid fashion movement and unisex clothing, thereby also...

Riju Banerjee is a writer, teacher, sexual health educator, intersectional queer feminist and storyteller. We recently got a wonderful...

Every great story has a beginning, Princess Diana left her home to defend mortal humans as Wonder Woman, Carol Danvers survived and...

We don’t know when the underwear norm was broken, but for a very long time, women all over the world were going commando! Today, on one...

In our quest to be inclusive and provide high quality products to beautiful women of all shapes and sizes, we set out to find the face of...

(Never did I think a Coldplay song would perfectly describe my struggles with body-positivity.) “Emaa, what are those?” asked an aunty...

Winters are known for hot chocolate, woolly socks and snuggly sweaters! Yes! But for some, winter comes with harshness, giving way to...

This February - the month of Love, we partnered up with another unique and woman-driven brand, Perthro Jewellery, to co-create a capsule...

Intersectionality is one of the core tenets of our brand and in this age of heightened individualization, one important lesson from the...

Divya Nawale is an adventure-child ! As a kid, underwater shows were always her most favourite. Even though Divya is not a certified...

Mom-preneurs are extraordinary women who can clean a diaper, cook a meal, organize a party and run a business, all by themselves. Meet...

Recently, with the rising consciousness about menstrual health and hygiene for women, we have all come across the term – Period Shaming....